Our company was founded on the four principles of education, ecology, economics, and ecotourism. We believe that any successful model of responsible tourism requires a strong foundation with these four principles as cornerstones. We are constantly working to incorporate these principles into working initiatives that serve to promote, aid, and assist responsible growth and development of tourism in Costa Rica.
The four initiatives together take on two primary roles within our company. The first is to establish a set of responsible guidelines for us to follow as a business. An example of this is direct financial support for local projects and programs provided through donations of E4 profits. The second is to serve as a running theme through all of our products and services, not to be forced on travelers, consumers, and investors, but rather offering itself as an option to take advantage of should you choose. In this case our travel services provide opportunities for visitors to volunteer their time, efforts, and resources to one of our initiatives through volunteerism or donations.
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"In personal behavior, initiative is the ability and tendency to initiate: to start an action, including coming with a proposal and giving or helping without first being requested to do so"
"In business, an initiative is a readiness to embark on a new venture"
-Wikipedia, the free encyclopedia
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